Why is my website not generating results?
More and more companies have a my e and consider it an important part of their business strategy. Today, having a is a way of existing in the market and is more important than a physical office.
What is a website that doesn’t generate results?
A website that doesn’t serve its purpose my is one that doesn’t fulfill its objective norway telemarketing . Simple. If it was created with a commercial objective (e.g. generating more potential clients), if you don’t receive new contacts, it’s a website that doesn’t serve its purpose. (See What a website is for in a company ).
What makes a not generate results?
If the purpose of youis commercial, your does not work if:
- It is not visited by your potential customers.
- Once visited, potential customers do not get in touch.
- You don’t know what’s going on with your my and you don’t know how to improve it.
It is not visited by your potential customers
A is only as good as the potential customers who visit it. It’s the same as a physical store: if no one comes to your store, no one will buy your products how to create a subscription form for your newsletter . Likewise, if only curious people come to your business (or ) and not potential buyers, you won’t sell anything.
If your is not visited by your potential customers it essentially means two things:
- You don’t have digital channels that drive potential customers to your . This means that your is not well positioned in the Google search engine for what your customers are searching for. So when someone searches for what you offer, you don’t appear in the top positions. It also means that you haven’t activated paid digital advertising channels that show your business to potential customers and drive them to your e.
- You attract curious people and not potential customers.
Once they arrive, your potential customers don’t get in touch
If you attract visitors to your but none email leads database of them get in touch, there are two possible causes:
- You attract uninterested visitors. In other words, you attract curious, non-potential customers who look at your , view a couple of pages, and then leave.
- Your interested visitors are not finding your differentiated value proposition. That is, they come, see the content, and do not understand how you can best help them solve their problems and meet their needs, and above all, how you do it differently than a competitor. This depends on the quality of your information, the structure of your , the visual appearance of the page, ease of use, and other factors.