Content marketing has changed the way companies communicate, considering the current information explosion. Today, brands see a blog as the perfect tool to gain greater visibility and presence in the online world, reinforce their SEO strategy and therefore get an increase in potential customers.
But it doesn’t stop there! Through content marketing, it is possible to interact with users and make your business more accessible to them.
Despite the abundance of content on the Internet, much of it lacks quality . Therefore, if you manage to differentiate
yourself from the competition by providing value in the content you share, you will see that your results will improve considerably.
Keep reading and learn more about content marketing!
What is content marketing?
To better understand this discipline, it is key to highlight the nigeria phone number list close relationship that exists
between it and SEO (Search Engine Optimization) , so we will refer to this last concept.
In simple words, SEO is all those strategies and actions that have as their central objective to improve the classification
and organic positioning of a site in the search engine results, mainly in Google, thus increasing traffic to it.
This is where content marketing comes into play as it is key to successful SEO and positioning, as good content is
highly valued by algorithms as it provides value to users.
So what is content marketing? It’s basically a marketing technique that involves creating and distributing valuable, quality content to attract, convert, close and delight both current and potential customers . This boosts organic traffic to your site and can generate leads .
One of the benefits of technological advances is that they there has been quite a bit of commotion recently now allow content to be presented in a variety of formats, keeping the user interested and providing value through relevant
information. Some of the most commonly used examples are: social media posts, corporate blogs, newsletters, e-books,
videos, infographics, podcasts, among others.
The following graph shows the main Create a Blog media used in content marketing, obtained from the State of
Marketing Report 2020 developed by HubSpot:
Although there are all these types of formats, in this post we will focus on blogging and why it is so important for content marketing .
Strategy in a corporate blog: Why is it essential?
A corporate blog is a tool that involves the creation and publication of content in the form of articles that are related to the field and specialty of each company.
Its objective is to attract potential clients by delivering content of interest to them, since blogging increases the chances of
being found online and improves the positioning of your website when it is integrated with an adequate SEO strategy .
You may be interested in: Why should you rank your site on Google? Complete SEO guide for companies
As in any aspect of life, organization is key and content marketing is no exception. This strategy serves to structure
processes and create quality content based on the brand’s needs, but always thinking about delivering value to the
customer through useful information.
A simple example is holidays like Christmas. In this case, virgin islands mobile data you need to plan ahead of time how and what you are going to communicate in order to launch the campaign in advance.
In this sense, the content marketing strategy applied to a blog helps to define the next content and its topics, the keywords to position with SEO and the frequency of publication.
Advantages of content marketing for a company
Creating content for a blog is a long-term job that requires a lot of patience. Don’t believe those who offer miraculous results in a month! Sometimes organic positioning takes time to achieve, it is a slow process that requires a lot of strategy and organization .
Below, we tell you why content marketing applied to a corporate blog is essential and the benefits it brings to your business:
1. Better perception
Consistent posting will generate a feeling of trust in your brand. Users will be able to find content that interests them, and they will notice the knowledge and experience on the topic in each published article.
This also increases the chances that they will revisit your site in search of relevant information.
2. Differentiation from the competition
Getting recognized for something can be an uphill climb, but every step is worthwhile to become the best. Content marketing is a way to become accessible and give people what they need. If your competition isn’t doing it yet, now is your time to stand out!
3. Increased search engine positioning
Getting Google to index your content at the top of the page is essential to attracting organic traffic. People want what they need right away, so they will click on the first links in the results.
Developing valuable, quality content and Create a Blog integrating it with your SEO strategy will be valued by Google, increasing your chances of appearing among the top spots.
4. Blogging is not annoying
Unlike SEM campaigns , where ads cross your path whether you want them to or not, blog content marketing does the opposite. In this sense, blog content will bring organic traffic to your site , meaning an article will only appear if someone searches for it and is really interested in the topic.
It is important to remember that the content of a blog should not be commercial or advertising and should provide valuable information to the user free of charge!
5. Helps get leads
This type of strategy is not just content with offering quality content. It is also a key factor in helping with conversion; it increases the chances that your website traffic will eventually become potential customers.
One of the key elements that helps make this a reality is adding CTA (Call to Action) in your blog posts, encouraging a sale by offering another type of content for free to the user in exchange for their information.