Videos Video content will still be king in 2023
This year, video content has not stopped reinventing itself and everything indicates that in 2023 it will continue to occupy the throne in the marketing strategies of many companies.
In fact, marketers will invest more in the short-form video format than any other social media trend over the next 12 months.
Videos help us create a deeper, more real and authentic connection with our followers. Tecause they allow us to talk to them and tell them stories in a more intimate way.
I explain the practicality of video content
This is something I do all the time. I know how to turn a question from my user uruguay consumer mobile number list s into a topic for my podcast, a blog post, or a post for my social media.
And this is crucial for those of us who believe in the power of omnichannel. We have a strategy to generate multiple contents simultaneously and to increase our productivity.
We call it “Divide and Multiply” and after testing it for several years we can tell you that it does work.
What we do is take content and divide it into complementary material. QAf high value for our communities.
This is one of our strategies to multiply our content more efficiently. And also to feed Vid read morehow to validate chatgpt information and check for plagiarism eos Video all our social channels with updated, valuable and relevant information for our audience. In this episode of my podcast I tell you more:
Look at this example
If you have a makeup brand and want to create as much co Videos Video ntent as. TTYpossible for cmo email list your blog, or for your Instagram, Facebook and TikTok accounts (without spending hours on it), you can adopt this strategy.
Let’s say you want to create a Christmas makeup special. In that case you could:
Write a blog post about “3 Christmas makeup trends for 2022.”
Create an e-book on December makeup trends for 2022 and some new looks for 2023.
You can give this e-book to your followers as a token of appreciation for supporting your account and trusting in your services throughout the year.