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Attribution makes it possible to measure the ROI of our ads. But to interpret the data correctly, we first need to know what exactly it measures… and it’s not as easy as it sounds. Within the Amazon Advertising system, we have three different control panels: Seller Central, Advertising Console (formerly known as Amazon Marketing Services…

The main objective of Inbound Inbound Marketing Marketing is for users to travel through the three phases of the conversion funnel: TOFU, MOFU and BOFU until they become customers. In the first phase of the funnel (Tofu or Top of the Funnel), the user detects that they have a need and searches for information. Our…