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But despite this, I receive recurring messages that denote frustration and dissatisfaction. I actually get this type of message more often than I would like: “Social media doesn’t work for me anymore.” “Online advertising is underperforming.” “I don’t sell like I used to on Facebook and Instagram anymore.” Let’s stop for a moment and stop…

Knowing the social media trends for 2023 will help us improve our strategies, budgets and planning in the short, medium and long term. While Meta may stagnate over the next few months, other platforms suc social media h as Instagram, BeReal and TikTok could see exponential growth in 2023. Last year, Instagram surpassed the 2 billion active…