If your brand has an online Video Marketing presence, video marketing will help you boost it. Video content is increasingly easier to produce (even for free) and is very popular with users. Videos excite, impact, seduce, add value and, above all, connect you with your audience, so they are a great resource to boost your…
Remarketing involves creating Google Remarketing personaliz ad campaigns for users who have previously visit your website, e-commerce site, or other content. Bas on this previous behavior, we can assume that there is interest in the brand or one of its products and send more personaliz content to complete purchase processes or conversions that have been…
one of the most complete advertising solutions on the market, but also one of the most complex. Understanding all the Google Ads metrics is not easy, but the effort is worth it. Within the Google Ads system , the position of an ad is essential. As with organic results, the higher up we are, the…
Unlike organic content that we Social Networks can also see on these platforms, social mia ads involve an economic cost. As a general rule, they have a greater reach, they are segment so that you can choose the type of audience you want them to reach, you can measure their performance in greater detail, and…
When it comes to implementing Social Networks a marketing strategy in the digital environment, one of the most common resistances of business managers is that “social media doesn’t sell.” But this excuse is a thing of the past. To better understand which are the best-selling products on social media and how social media marketing contributes…
Whatever your advertising Google Ads objective, Google Ads is sure to have a solution for you. This platform is as extensive as it is complex, but if we know which options are best for us, we can get the most out of it. Sometimes, what we are looking for with an advertising campaign is not…
Black Friday is just around the corner, and I want to tell you about the strategies and tactics that we have been implementing at the Convierte Más Group, both to prepare ourselves and when launching our offers, how we are attracting the audience and every detail to which we have paid attention. This is one…
But despite this, I receive recurring messages that denote frustration and dissatisfaction. I actually get this type of message more often than I would like: “Social media doesn’t work for me anymore.” “Online advertising is underperforming.” “I don’t sell like I used to on Facebook and Instagram anymore.” Let’s stop for a moment and stop…
Influencer Marketing has seen impressive milestones in 2022 and is expected to reach its peak in 2023. With this powerful marketing strategy you can expand the reach of your brand, company or venture in a massive and intelligent way. Did you know that this niche is currently valued at billions of dollars? In this article,…
How many times a day do you consume content on Instagram? If you use this network frequently, it is very likely that you have made social purchases (even if you are not clear about this concept). Instagram is my favorite social platform. It has helped me build a valuable comm social shopping unity and has…
By 2023, Email Marketing revenues will exceed $10 billion dollars globally. I find that figure from Statista truly astonishing and it helps confirm that email marketing is not dead. Although many brands experience massive subscriber losses, this is usually not the fault of Email Marketing. Email Marketing is not dead It really has a lot to…
Building a loyal community that blindly trusts in the value of your products or services is not an impossible mission. In fact, it is a perfectly achievable goal through consumer experience. Nowadays everyone wants to increase their sales, but many lose sight of a crucial point. Some brands or entrepreneurs invest large amounts of money…