Attribution makes it possible to measure the ROI of our ads. But to interpret the data correctly, we first need to know what exactly it measures… and it’s not as easy as it sounds. Within the Amazon Advertising system, we have three different control panels: Seller Central, Advertising Console (formerly known as Amazon Marketing Services…
What is the best time to post Social Networks on LinkedIn? Getting the timing right can mean the difference between making a splash or going completely unnoticed. We often see analysis of the best time to post on networks like Facebook or Instagram, but LinkedIn often gets less attention. So, let’s take a look at…
Building a solid attribution Online Marketing model is one of the things that most concerns us as marketers, as it is the only way to be able to measure the ROI of our actions and focus efforts and budget on the things that really matter. The online attribution model is already challenging, as today’s consumers…
Sooner or later, every Social Networks marketer has to deal with them: they are the trolls on social media . If they take it out on your brand, you may end up in serious trouble to maintain harmony in your community. What can you do? Dealing with trolls on social media is all about staying…
draw on many different Online Marketing disciplines, from graphic design to neuroscience. In the end, a good marketer has to be at least a “jack of all trades. And willing to collaborate and learn from experts in very different disciplines. But also, and above all, a good marketing professional must have knowlge of psychology. We…
There is a lot of confusion Inbound Marketing between these two concepts, and perhaps it is not so strange if we think that they are closely related. But if we want to plan and execute our strategies effectively, we have to put the dots on the i’s and be very clear about what is what….
Today is March 8 , International Happy Company Women’s Day , and although the fight for gender equality must be constant and work on every day, today women’s empowerment is claim and celebrat. Marketing and the business world are sectors that, unfortunately, are very masculiniz. However, companies have the capacity to create tools that lead…
re you already advertising Online Advertising on Spotify ? If not, what are you waiting for? The most popular music streaming platform gives you the chance to connect with users when they’re not looking at their screens and offers several formats that are very interesting for advertisers who want to invest in digital advertising ….
What do loyalty marketing Online Marketing and your brand’s SEO strategy have in common ? The answer is “a lot more than you think.” Although marketers are us to considering loyalty marketing and SEO as independent strategies and using very different KPIs to analyze them, the truth is that they can generate highly productive synergies….
Would you know how to design Online Marketing an email marketing strategy from scratch ? Almost all marketers are clear that email marketing is essential within a digital marketing plan , as it is one of the most effective and profitable channels and can help us achieve multiple objectives. But when it comes to defining…
Happy Happiness Day to Cyberclick Decalogue everyone! We especially want to wish it to all companies and teams. Because work is one of the places where we spend the most time during the week. Our life is a whole, both professional and personal. So, we must take care of happiness in all areas . If…
How can your company help you Happy Company improve your physical health? This is probably a question you have never asked yourself, as it is not a very common topic of conversation in our country. And vice versa: if you are the head of a company, it is likely that the physical health of your…