The main objective of Inbound Inbound Marketing Marketing is for users to travel through the three phases of the conversion funnel: TOFU, MOFU and BOFU until they become customers. In the first phase of the funnel (Tofu or Top of the Funnel), the user detects that they have a need and searches for information. Our…
he millennial generation Inbound Marketing is ready to take on the world, starting with conquering the job market. Their way of seeing life has a lot to offer to companies, but it often clashes with the pre-established work culture. The fact is that if we stop and listen to each other, millennials and members of…
We interviewed Toni Arco , CEO Digital Marketing of Social & Loyal, and growth hacking expert . This concept has gained a lot of popularity in recent years because it helps companies grow exponentially on a low budget. It is very popular among startups or companies that have a small marketing budget. Examples of successful…
one of the main drivers of the Marketing Bumper importance of the digital media market, especially as 5G mobile networks begin to roll out. According to figures, mobile ads generated €63 billion in 2018. And YouTube statistics are staggering: more than 1 billion views per day are only through mobile devices, that is, 70% of…
This is the blunt statement Digital Marketing made by Berta Ventura, one of the speakers at Smartketing , the Cyberclick digital marketing event that will be held on May 29, 2019 in Barcelona. During the event, Berta Ventura, from the Cyberclick social ads team, will share with attendees the keys to Facebook Ads . I…
The formula for success in Inbound Marketing inbound marketing could be summed up in one sentence: “the right content, at the right time, to the right audience.” Sounds simple, right? But the crux of the matter is knowing what the right content is, and that depends largely on the phase switzerland phone number list the…
Inbound sales is a change in Inbound Marketing philosophy based on getting closer to the customer to sell, playing the role of an expert rather than a traditional salesperson. It is a revolution in the paradigm of traditional sales processes, with the potential to improve your marketing and increase results. As you’ve probably already guessed,…
Millennials are very clear Happy Company about this: money is not everything. Therefore, to attract and retain the talent of the new generations , companies have to go beyond the economic salary and start offering an emotional salary. Do you want to know what it consists of and what its advantages are? Keep reading! the-emotional-salary-that-millennials-demand…
If you sell your products Inbound Marketing online, inbound marketing is for you. Consumer habits are increasingly diverse: they buy from online stores, on Amazon and on social networks and access products through an ever-increasing variety of media. But if there is one thing they have in common, it is that conventional advertising is becoming…
The role of a social media Social Networks strategist or social media manager is based on designing a successful social media strategy for your brand or company. We are increasingly aware of the great strategic importance of social media and we know more about how to integrate it to achieve our marketing objectives . So,…
You’ve probably heard about web usability, but have you stopp to think about the role of usability in your email marketing ? In email marketing, every aspect we can improve multiplies the results exponentially. If your newsletters offer a good user experience, the percentage of openings and clicks will increase and you will generate more…
When we do email marketing , every Email Marketing point of improvement has a multiplying effect. A 1% increase in delivery, openings, clicks, conversions… can ultimately result in a very significant cost reduction. Given this, how can we improve the CTR percentage of our emails? One of the essential strategies to achieve this is A/B…