This is the blunt statement Digital Marketing made by Berta Ventura, one of the speakers at Smartketing , the Cyberclick digital marketing event that will be held on May 29, 2019 in Barcelona. During the event, Berta Ventura, from the Cyberclick social ads team, will share with attendees the keys to Facebook Ads . I…
The formula for success in Inbound Marketing inbound marketing could be summed up in one sentence: “the right content, at the right time, to the right audience.” Sounds simple, right? But the crux of the matter is knowing what the right content is, and that depends largely on the phase switzerland phone number list the…
Inbound sales is a change in Inbound Marketing philosophy based on getting closer to the customer to sell, playing the role of an expert rather than a traditional salesperson. It is a revolution in the paradigm of traditional sales processes, with the potential to improve your marketing and increase results. As you’ve probably already guessed,…
Millennials are very clear Happy Company about this: money is not everything. Therefore, to attract and retain the talent of the new generations , companies have to go beyond the economic salary and start offering an emotional salary. Do you want to know what it consists of and what its advantages are? Keep reading! the-emotional-salary-that-millennials-demand…
If you sell your products Inbound Marketing online, inbound marketing is for you. Consumer habits are increasingly diverse: they buy from online stores, on Amazon and on social networks and access products through an ever-increasing variety of media. But if there is one thing they have in common, it is that conventional advertising is becoming…
The role of a social media Social Networks strategist or social media manager is based on designing a successful social media strategy for your brand or company. We are increasingly aware of the great strategic importance of social media and we know more about how to integrate it to achieve our marketing objectives . So,…
You’ve probably heard about web usability, but have you stopp to think about the role of usability in your email marketing ? In email marketing, every aspect we can improve multiplies the results exponentially. If your newsletters offer a good user experience, the percentage of openings and clicks will increase and you will generate more…
When we do email marketing , every Email Marketing point of improvement has a multiplying effect. A 1% increase in delivery, openings, clicks, conversions… can ultimately result in a very significant cost reduction. Given this, how can we improve the CTR percentage of our emails? One of the essential strategies to achieve this is A/B…
If your brand has an online Video Marketing presence, video marketing will help you boost it. Video content is increasingly easier to produce (even for free) and is very popular with users. Videos excite, impact, seduce, add value and, above all, connect you with your audience, so they are a great resource to boost your…
Remarketing involves creating Google Remarketing personaliz ad campaigns for users who have previously visit your website, e-commerce site, or other content. Bas on this previous behavior, we can assume that there is interest in the brand or one of its products and send more personaliz content to complete purchase processes or conversions that have been…
one of the most complete advertising solutions on the market, but also one of the most complex. Understanding all the Google Ads metrics is not easy, but the effort is worth it. Within the Google Ads system , the position of an ad is essential. As with organic results, the higher up we are, the…
Unlike organic content that we Social Networks can also see on these platforms, social mia ads involve an economic cost. As a general rule, they have a greater reach, they are segment so that you can choose the type of audience you want them to reach, you can measure their performance in greater detail, and…