Facebook held its annual Facebook Instagram developer conference this week, F8. At this edition, Mark Zuckerberg and his team announced drastic changes that will redesign the platform and give it a new focus: privacy, messaging and groups of friends . How will all these changes affect advertisers? In this article we tell you all the…
In recent years, digital marketers Science Guide have seen the arrival of the data era . We find ourselves surrounded by an ever-increasing volume of data; the challenge is no longer accessing it, but knowing how to decipher it and turn it into business intelligence. The good news is that we have more and more…
We interview one of our most Online Marketing inspiring speakers to talk about one of the strategies that brings us the most conversions in digital marketing: remarketing . José Carlos Cortizo , marketing director and co-founder of Brainsins, answers the question . He will give a presentation on remarketing on May 29, 2019 in Barcelona,…
What are the most popular Online Marketing apps for smartphone users and what does that tell brands? To get our campaigns right, it is essential to know the online behavior of our target audience and which are the best channels to connect with them. Luckily, the latest ” Annual Study of Mobile & Connected Devices…
The use of Instagram stories Social Networks today is something that has attracted brands considerably. Their presence in them is not a coincidence, nor a whim, it is because they have realized the incredible potential that this tool has to reach their target directly. Today, more than 300 million people use stories daily, making it…
There is a universal proverb Inbound Marketing that I believe every marketer should apply: “know your customers.” The customer journey , also called buyer journey , is one of the most effective tools to get inside the heads of consumers and understand what they want and need. Today, users employ a variety of devices in…
We continue with our series of Digital Marketing weekly interviews. This time we have Vera Sala, SEM and Data Science expert at Cyberclick, to talk to us about trends in Google Ads and data science. She is one of the luxury speakers we will have at Smartketing on May 29 in Barcelona. You can watch…
The use of the second screen App Marketing or second screen with TV is one more symptom of an undeniable reality today: mobile devices accompany us everywhere and we use them at the same time as all kinds of activities. And this is a trend that marketers must take advantage of in marketing . But…
The main objective of Inbound Inbound Marketing Marketing is for users to travel through the three phases of the conversion funnel: TOFU, MOFU and BOFU until they become customers. In the first phase of the funnel (Tofu or Top of the Funnel), the user detects that they have a need and searches for information. Our…
he millennial generation Inbound Marketing is ready to take on the world, starting with conquering the job market. Their way of seeing life has a lot to offer to companies, but it often clashes with the pre-established work culture. The fact is that if we stop and listen to each other, millennials and members of…
We interviewed Toni Arco , CEO Digital Marketing of Social & Loyal, and growth hacking expert . This concept has gained a lot of popularity in recent years because it helps companies grow exponentially on a low budget. It is very popular among startups or companies that have a small marketing budget. Examples of successful…
one of the main drivers of the Marketing Bumper importance of the digital media market, especially as 5G mobile networks begin to roll out. According to figures, mobile ads generated €63 billion in 2018. And YouTube statistics are staggering: more than 1 billion views per day are only through mobile devices, that is, 70% of…