Social Networks & Social Ads TOP 7 of the best-selling products on social media

When it comes to implementing Social Networks a marketing strategy in the digital environment, one of the most common resistances of business managers is that “social media doesn’t sell.” But this excuse is a thing of the past. To better understand which are the best-selling products on social media and how social media marketing contributes to sales, I want to share with you the results of the latest annual study of social media by IAB Spain from 2018. ( Article updated with the latest studies from 2019 ).

Do you want to improve your advertising campaigns on Facebook and Instagram ? Click here to watch the free course that will help you achieve better results for your brand or company.

Video about the 7 best-selling products on social media

The best-selling products on social media, in numbers
According to the report, 85% of Internet users aged 16 to 65 use social networks , which represents more than 25.5 million users in Spain. In just 10 russia consumer mobile number list years, the number has gone from 51% to almost 9 people out of 10. The average age is 38.4 years and the gender balance is quite even, 51% women and 49% men. 74% work and have secondary or university studies.

Other interesting data are:

The social networks that reign in the Spanish panorama are WhatsApp (87%), Facebook (87%), Instagram (49%) and Youtube (69%) . Facebook is losing ground in favour of Instagram, which continues to grow and still has a long way to go among users. Twitter is the network with the highest abandonment rate.

Brands are followed on social media by 81% of users . For 27%, having a brand profile on social media is synonymous with a lot of trust.

Spanish users spend an average of 58 minutes a day on social media, with younger users spending the most time on them, 1 hour and 10 minutes.

Advertising on social media does not cause discomfort, especially among younger people . Personalized advertising is well received and meets users’ expectations. Adblockers are losing strength.

7 out of 10 users follow an influencer . They consider them credible and, among them, not very advertising-oriented.

Advertisers and industry professionals are looking to sell more and build brand awareness on social media . Promotions are the most generated content, as they generate more interactions and web traffic. Although they lead forensics what it is how it works and its feature are familiar with many social platforms, companies focus their actions on: Instagram, Facebook and Twitter.

When it comes to purchasing on social media , we find that 18% of users admit to buying by lists products or services from commercial brands through these platforms . On the other hand, the use of social media to search for information about a product or service before making a purchase is becoming more widespread: 57% say they do so. The most common channels are Facebook and Instagram.