Koopmans has tackled this very cleverly, for example. If you search for ‘making apple turnovers’, Google will show you a video of Koopmans high up on the page, in which apple turnovers are made. In the video, only Koopmans puff pastry is used: added value is given to the product.
Social media strategy: more value for the consumer
In 2011, the activities of companies on social media have taken off. The battle for the most likes, followers canada telegram data and friends has broken loose. This call for attention is unfortunately very quantitatively driven, also when it comes to the use of video as part of a social media strategy. There are few companies and organisations that have videos made specifically for social media. Often only the already existing TV commercials or corporate films are shared on the various platforms.
personal and authentic. The videos within the social media domains are often not in line with the value and characteristics of social media. These expressions should be much more open and sincere. Authenticity is the key concept here. Consumers do not get involved with figures, facts or trivia.
Biggest mistake: videos about your own product or service
The biggest mistake companies make in this regard is that they only keep looking at their own product or service. They quickly place their TV commercial and think that they are there. Of course you also share those videos and it is a great loss if you do not do that, see also this article . But the commercials do not contribute why diffusion models are important in to the dialogue that you as a brand want to have with the consumer.
A commercial often shows how great a product is or aims to make the brand more known. But social media is about sharing a way of life. It ba leads is not about your product or service, but about a lifestyle. That is why you need to develop formats that look beyond the product. Show who is working on it, what they are working on, what their interests are or what you believe in as a company.