How to implement a successful automated marketing strategy

Marketing automation is essential to streamlining business processes, yet many professionals still fail to take full advantage of it due to a lack of understanding. In this article, we will provide an overview of the concept and how it works, and offer practical tips for successfully implementing it.  What does automated marketing offer? Automated marketing is based on the…

The best tools to generate B2B leads in the ICT sector

Generating leads is key for all B2B businesses and also for companies in the ICT sector. That is why it is important to develop optimal strategies The best tools with useful tools. In this article, we are going to mention the best lead generation tools for B2B in the ICT sector . Nowadays, there are…

Digital Marketing in Mexico: trends to transform your business

Digital marketing in Mexico has become a key element for companies seeking to stand out in the competitive market. Through it, brands not only expand their reach, but also manage to establish stronger relationships with their customers. In this article, we will explore in depth what online marketing is for, its advantages and disadvantages, as…

How to delegate decision making and achieve success

In many companies, decision-making is often centralized in the hands of senior executives. This dynamic sends the message that employees are not trusted and limits their empowerment in making important decisions.  However, research has shown that distributing decision-making across all levels of the organization can be highly beneficial for both employees and the company as a whole….

How to become a superconnector meaningful in the business world

In today’s hyper-connected, fast-paced world, relationships are critical to business success. Superconnectors are the masters of networking , people who tirelessly seek out new connections. In this article, we will reveal the secrets of  meaningful  superconnectors and show you how to become one, thereby unlocking a world of exclusive business opportunities . There are three types of…

How to build a professional network

In the fast-paced world of networking, every conversation is an opportunity. Want to know how to build valuable relationships in any setting? Here, we reveal the keys to genuinely connecting in the business world. Discover how to ask thought-provoking questions, listen actively, and adapt your approach with the FORM method. These strategies will open doors and…

Artificial intelligence in email marketing

In the digital age in which we live, technology has become an indispensable ally for carrying out marketing actions, and the use of artificial intelligence in email marketing is a clear example of this. The combination of AI and email marketing represents a significant step forward in optimizing email campaigns. The potential of the former allows for Guide…