Native Advertising The new narrative of native advertising

At Cyberclick, we have been Native Advertising betting on native advertising for years . We believe that the future of digital marketing lies in adapting to the nes and demands of users, and not in imposing invasive content that does not interest them. Our conviction is so strong that a few years ago we publish a manifesto in favor of using ad blockers.

But our sector is constantly updating itself, and native advertising is certainly no exception. Five years after the term was popularis, there are those who say that native advertising is a stagnant format and that a change of narrative and paradigm is ne in the relationship between mia and advertisers . How much truth is there in all this?

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The-new-narrative-of-native-advertising

What exactly is native advertising?

Let’s start with a review of the concept: what exactly is native advertising and what is its importance?

Native advertising is defin as a form of paid mia advertising that adapts in form and functionality to the environment in which it appears, allowing it to impact the user in a less intrusive way than traditional advertising. In short, it is advertising that is not perceiv as advertising, since it is fully integrat into its environment.

Within native advertising, we can distinguish multiple formats . Over the last few years, there are three that have gain special importance:

Native Display Ads Perhaps

the most typical example of native advertising, these ads are promotional content that is fully tailor to its environment and display through a network of publishers such as search engines, apps or blogs. They may have a more conversion-orient read morefree funnel to attract customers on autopilo approach, or direct a user to a content site. Although the idea is for them to “camouflage” themselves in the environment of a mia outlet, they should always be clearly identifi with the label “sponsor content” or similar.

Content Ads . Content ads are content promot by a brand that is display within the aleart news reading suggestions of a mia outlet or blog. In short, it is a format closely relat to content marketing, as it seeks to provide value to the user from a non-di.