Online Marketing & Digital Marketing Voice and neuromarketing: how voice affects consumers
Neuromarketing is a discipline that Online Marketing applies neuroscience to unravel exactly how the brain of consumers works and how to encourage them to buy .
From the most effective messages to the prices that convert the best, to colors and product lines, neuromarketing can serve as a guide for marketers to make a lot of decisions. But it is also a field that continues to advance with new discoveries. For example, Luis Alberto Casado Aranda’s doctoral thesis has recently been publish, which has been dicat to researching the relationship between neuromarketing and voice . Do you want to know more?
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The importance of voice in neuromarketing
Although we sometimes do not give it all the importance it deserves, the truth is that the voice has a great impact on the marketing of our brand. Not only is it present in most audiovisual advertising , but it also has a prominent place in the shopping experience through public address announcements. With the popularization of virtual assistants, the voice surrounds us more and more every day.
Studies in neuromarketing tactics have shown that the human voice can have a huge impact on marketing results . For example, a Chinese cookie brand manag to increase its brand awareness from 34% to 80% just by changing the voiceover that appear in its advertisements.
The human voice provides a much greater amount of information than text, as it allows azerbaijan consumer mobile number list emotions to be express and process much more quickly. It also conveys a large number of associations and values that can help reinforce a brand’s image.
Voice and neuromarketing: Casado’s findings
These are some of the discoveries publish by Casado after investigating the relationship read moremill: a search engine for newsletters between neuromarketing and voice :
The voice that announces a product must match the gender of the target audience. If the voice matches the target audience, the brain perceives it as “correct” and generates a greater attraction to the advertis aleart news product. On the other hand, if the gender of the speaker and the target audience do not match, a feeling of error and rejection is generat, which is counterproductive.