Online Marketing & Digital Marketing Social Networks & Social Ads Top 10 most used apps on smartphones in 2019
What are the most popular Online Marketing apps for smartphone users and what does that tell brands?
To get our campaigns right, it is essential to know the online behavior of our target audience and which are the best channels to connect with them.
Luckily, the latest ” Annual Study of Mobile & Connected Devices ” by IAB Spain provides us with updated information on the use of mobile applications , so let’s see which ones are really top and how the panorama has changed in recent years.
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The 10 most used mobile applications in 2019
WhatsApp . There are few surprises here, as it has become one of our favourite means of communication. Compared to 2017, the situation has changed little, as it went from being used by 70% of users to 74%.
Facebook . The world’s most algeria phone number list used social network had to have its place on mobile devices. Its popularity has increased slightly in recent years, going from 36% to 4%.
Instagram If Facebook
the star network, Instagram is hot on its heels, with more than a third of mobile app users using it (34%). In addition, it has grown a lot since 2017, when only 15% used it.
Twitter . We continue to fill the top with social networks, although it is true that Twitter cannot compete with the popularity of Facebook and Instagram. Even so, it is used by 14% of users, a respectable figure that also represents a slight increase since 2017, when it was 12%.
YouTube . Video consumption from mobile apps is becoming increasingly popular, as demonstrated by the presence of this network in the top 10 and its growth in recent years, during which it has gone from being used by 10% of users to 14%.
Gmail . This mobile email application reaches 11% of users (10% in 2017). A very important fact to take into account when planning our email marketing campaigns .
Amazon Users are increasingly
hooked on online shopping, which is undoubtedly great news for marketers. This mobile app has managed to double its penetration figures since 2017, from 4% to 8% of users.
Google Maps . 7% of users use this mobile app, which not only serves to orient themselves inbound marketing best practices of inbound marketing in the industrial sector but also to search for shops, restaurants and other businesses.
Telegram . This instant messaging app that emerged as an alternative to WhatsApp has entered the top 10 for the first time and is used by 7% of users.
Spotify . Finally, this mobile music cmo email list app rounds out our list with 6% of users (4% in 2017). This is a very interesting and relatively underused advertising platform, so marketers would do well to take it into account.