Facebook Instagram Facebook launches new design and more options for businesses

Facebook held its annual Facebook Instagram developer conference this week, F8. At this edition, Mark Zuckerberg and his team announced drastic changes that will redesign the platform and give it a new focus: privacy, messaging and groups of friends . How will all these changes affect advertisers? In this article we tell you all the news.

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Facebook-launches-new-design-and-more-options

business-1Facebook completely redesigns itself
One of the most notable new features that Facebook announced at the event was the complete redesign of its user interface. The social network’s website will have a new look, whiter and with more space between elements. So many things have changed that even the Facebook logo is new. But, without a doubt, the most groundbreaking aspect of the new design is that stories, events and groups take on much more importance , to the detriment of the well-known News Feed.

Facebook new design 2019

Mark Zuckerberg’s company had previously explained that they wanted to reduce the weight of the News Feed , its “timeline” of posts from friends, pages and google how to create a google ads campaign step by step brands. In recent years we have seen how Facebook has been reducing the weight of posts as such, first prioritizing videos and then Stories. With the new redesign, the trend is confirmed: Stories have their own very prominent space at the top, while the contacts and groups bar is larger than ever. Posts are cmo email list still there, but they take up a smaller space. It is very likely that advertisers and brands will have to focus their campaigns on Stories, or even through chatbots , available in the contacts bar.