Inbound Marketing 7 key points for your web positioning in Inbound Marketing
The main objective of Inbound Inbound Marketing Marketing is for users to travel through the three phases of the conversion funnel: TOFU, MOFU and BOFU until they become customers.
In the first phase of the funnel (Tofu or Top of the Funnel), the user detects that they have a need and searches for information. Our mission is to respond to that demand through a content strategy, always taking into account our buyer persona . In Inbound Marketing, this is where SEO becomes important: our web positioning techniques will help us climb higher in the search engine pages, so we will be more relevant to users. And, once they have reached our website, we will work to capture them and make them become leads.
Ranking in the top results
on Google is one of the most intense battles for any SEO professional. Not only do you have to adapt to the rules of the search engine game, but you also have to compete with other companies that also want to rank. And if you don’t appear on the first page, it’s very unlikely turkey consumer mobile number list that you’ll be able to get a steady flow of traffic to your website.
Let’s see what the most important recommendations for 2019 are for working on your SEO and Inbound Marketing. Let’s get started!
7 key points for your web
positioning in Inbound Marketing
And what can we do to climb positions in the results pages?
1# Conduct a preliminary keyword study . Identify the keywords you want to rank for and analyse their market position. How many monthly searches does that keyword have? Are there many or few companies read morelead forensics what it is how it works and its features ranking for the same keyword? You can determine your keyword strategy based on the results. Remember to update the information often!
2# Work on and structure your content well . Having good content is key, yes, but so is cz lists structuring it the way Google likes it. We will have to pay special attention to the title, the meta description, the URL and the Tags, as well as the hierarchy of the information (H1, H2, H3). Always make sure you provide value for the user.