In the run-up to the Miapark Annual Congress, I interview various entrepreneurs and experts about applications around the second screen. What are the plans of the broadcasters with the second screen? Rutger Verhoeven is the successor of win Valent as Head of Vara Digital. He is aiming high: “When it comes to second screen developments, Vara does not have to be the first with new applications, but it does have to be the best. They really have to enrich the experiences of the viewers.”
For now, that mainly means searching and separating
A the wheat from the chaff: “A lot is being put up quickly, but many second screen applications are simply not good enough australia telegram data to really add quality. And you really have to be able to get viewers to activate.
It is too easy to just offer extra content. Everyone is experimenting and still looking for the right way and form. If you see what is being sprinkl over the viewers of Zomergasten, for example, entire passages from Wikipia, then the offer of the second screen conflicts with the first screen. Applications such as Wie is de Mol and Tussen Kunst & Kitsch also add too little, or have not been work out well enough.”
Rutger Verhoeven recently sharpen the definition of ‘second screen’ at a conference because the general Just one magic description is too non-committal: the objective
“We believe that it should challenge the
TV viewer with content or interaction at the right time and in a contextually relevant way. You also have to do expanding applications beyond images something with the input of the second screen user in your program. And ‘last but not least’ you have to take into account that a lot of people are only ba leads ‘spectators’ in such an application. It also or especially for them has to be interesting.”