Email marketing: how to improve usability and thus the click rate

You’ve probably heard about web usability, but have you stopp to think about the role of usability in your email marketing ?

In email marketing, every aspect we can improve multiplies the results exponentially. If your newsletters offer a good user experience, the percentage of openings and clicks will increase and you will generate more conversions among your database. So let’s see what usability is and how we can use it to improve our emails.

Do you want to improve your email marketing campaigns ? Click here and get the free 1-hour course to optimize your emails and results.

Email marketing: how to improve usability

What is usability in email marketing?
We can define usability as “design at the service of user experience” . Good usability makes the user interact with our content in a comfortable and fluid way, knowing where to go at all times and experiencing pleasant sensations… which they will end up associating with our brand. In other words, usability has the potential to improve both results and branding .

email marketing usability

Over the last few years, web usability has been a topic of great interest and a series of guidelines south korea phone number list and good practices have been design that we can apply to email marketing. If you want to know what they are, keep reading!

The keys to improving usability in your emails

Balance between texts and images
Emails are open on many different types of devices and operating systems, so there is always the risk that a user will not be able to view images.

Therefore, if we want to ensure a good experience, we ne to make sure that the email is read morehow to prepare your online store for the holiday season understandable and provides a good experience in a “text-only” format . At the same time, for users who can see them (which will be the majority), images are very important to improve the attractiveness of a content. So we ne to combine both resources in a harmonious way.

And of course, the same applies by lists to interactive elements, videos, GIFs and other “extras” that we want to incorporate into our emails. In short, always have a plan B for users who cannot view all the elements of the email.