SEO & SEM Google Remarketing How to do remarketing in Google Ads?
Remarketing involves creating Google Remarketing personaliz ad campaigns for users who have previously visit your website, e-commerce site, or other content. Bas on this previous behavior, we can assume that there is interest in the brand or one of its products and send more personaliz content to complete purchase processes or conversions that have been left unfinish.
And if we talk about remarketing, we have to talk about Google Ads, since this platform is one of the “inventors” of the concept. Since it accounts for no less than 50% of global investment in digital advertising, it is one of the top sites to launch your campaigns.
What possibilities does remarketing
offer us in Google Ads ? If you want to know what types of ads you can launch and how to do it step by step, don’t miss this article!
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How-to-do-remarketing-in-Google-Ads
Introduction to remarketing in Google Ads
Google Ads (formerly known as AdWords) is one of the pioneering platforms in remarketing. In fact, they were the ones who coin the term “remarketing”, since this practice was previously known as “retargeting”.
Google Ads offers us a wide singapore phone number list range of opportunities to reconnect with users, either through display advertising campaigns or search ads, the two places where your ads can appear on Google.
Google Ads Remarketing
It also offers many possibilities to customize the inclusion criteria that make a user become part of a remarketing list.
Broadly speaking, the remarketing process in Google Ads can be summariz in 3 steps:
The user visits our website or interacts with content from our brand (for example, a video read more5 ways to make popups look good on mobile devices (for your responsive website) post on YouTube).
This user is mark with a cookie and add to a remarketing list whose parameters we have previously defin (for example, all users who have visit the product X page in the last 30 days).
An advertising campaign is by lists carri out targeting this list, meaning that only users who are part of it will be able to see it.