Inbound Marketing Inbound marketing for ecommerce: the most complete guide
If you sell your products Inbound Marketing online, inbound marketing is for you. Consumer habits are increasingly diverse: they buy from online stores, on Amazon and on social networks and access products through an ever-increasing variety of media. But if there is one thing they have in common, it is that conventional advertising is becoming less and less interesting to them. If you want to reach them, you will have to win them over!
As you already know, inbound marketing is based on attracting potential customers to the brand in a natural way. This process can be divided into four phases: attract, convert, close and delight. If you want to know everything you need to implement it in your ecommerce, don’t miss this guide!
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Inbound marketing for ecommerce: strategy comes first
Before we get into the attraction, conversion and other phases, we need to be very clear about things at a strategic level.
The most important success factor of an inbound marketing program is the amount of time spent getting to know your customers and programming tactics that respond to their
needs.In inbound marketing , we generally work with a buyer persona or ideal customer profile, that is, a “robot portrait” that indicates the main characteristics of the audience we want to target. Let’s see how to delve spain consumer mobile number list deeper into the ideal audience through profiles and modalities.
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To create a complete customer profile , we must collect the following information:
What is your demographic profile? (Gender, age, race or nationality, geographic location, income, education…)
What are your technical skills and internet consumption habits like?
Once we have a clear idea of the customer profile, according to Groove Commerce , we will look at the customer modalities . This concept is based on research into who your customers are and what their individual intentions are, beyond the data that defines the profile. For example, how they use the product or what their objectives are.
The utility of this scheme is that it allows us to distinguish between users with a very similar demographic profile, but whose motivations and influence to use your product can be very different. To categorize them, users are divided into fast or slow buyers and logical or emotional. Combining these parameters, we have the following types:
Competitive : Fast and logic-based, making decisions in a structured way. To convince him, we must convince him that our solution is the best.
Methodical : Like the previous milled: a search engine for newsletters one, it is based on logic and makes structured decisions, but its pace is slower. If you want to attract him, explain to him how your process or solution works.
Spontaneous : Makes quick, unstructured, emotion-based decisions. The key question you need to answer is “why should I choose you now?”
Humanist : the other emotional by lists profile, but slower paced. To win him over, try to show him other people who have used your solution to solve their problem.