The level of the (online) discussions at P&W is higher than at DWDD. However, Vara also wants to facilitate the many discussions of the public during DWDD. To this end, it buys a license for Gigya , a so-call online engagement program, which increases the involvement of online visitors. Gigya consists of a large number of components to make this possible, with the ‘gamification’ applications being promising. But the social live plug-in also offers many opportunities for Vara’s flagship, according to Verhoeven. “Viewers can participate in a live chat on the second screen. You can also moderate well and use things like polls, the results of which can be return to the program.”
Gigya is also call an ‘identity management company’ because it identifies visitors, so it makes them known by name brazil telegram data (Facebook) or at least by a traceable e-mail address (Twitter). With identifi responses, less crap comes in.
A major problem for DWDD was the delay
A in the broadcast and fragments coming online, a consequence of the NPO’s working method with the broadcast ‘Gemist’ on the one hand and the reruns of DWDD without the TV keeps on turning section on the other.
The Vara, together with the NPO, has develop a method to have the entire broadcast online ten Faster online with DWDD fragments minutes after the broadcast and to make fragments available immiately – even during the broadcast. Verhoeven: “The slowness was a thorn in the side. On YouTube, controversial fragments that viewers record
The extensions under the DWDD brand will
A also be eligible for second screen applications. Vara is still keeping it secret. Verhoeven: “If you already see ba leads how high the participation is in the voting for the final of De TV Draait Door with New Year’s Eve, then that promises a lot. You can think of quiz concepts online where the best in periodically audit customer interactions the final come to the table at DWDD. There are many fun possibilities for that second layer.”
Twitter still too massive
Given the mass nature, integrating Twitter is becoming impossible, but according to Verhoeven, Vara wants to add value to programs with it: