All platforms offer different services for which they set a monthly price for mailing actions. This is what you have to consider when you want to carry out email marketing strategies and you want to determine an operating budget to get started.

Below, you can find out how much it costs to run an email marketing campaign in 2024. This way, you can evaluate the profitability of these strategies in relation to the economic reality of your business

How much does email marketing cost?

Firstly, the choice of email marketing delivery platform can have a significant impact on the price of a campaign. There are a wide variety of email marketing service providers available on the market, each offering different features, functionalities and service levels.

The costs of doing email marketing can vary depending on the quality of the platform, the technological infrastructure it presents, the capabilities of personalization and segmentation of subscribers . It is also important to evaluate its technical support and the assistance offered.

The number of subscribers for an email marketing campaign is another determining factor in investment . Typically, email marketing platforms offer different pricing plans based on the size of the subscriber list or the number of active contacts. As the number of subscribers increases, the money to be paid is likely to increase as well, as more resources and storage capacity are required to manage and send the emails.

The volume of email marketing campaigns sent can also affect the price. Email marketing platforms often have different price ranges based on the number of emails sent per month or the total number of emails sent. As the frequency or number of emails sent increases, the investment is likely to increase due to the increased How much does infrastructure required to process and deliver the messages.

In the case of MDirector, the MD FREE plan is belize phone number data available, which allows you to manage 5,000 followers and 5,000 emails for free. The paid plans allow for greater capacity and features, which we will see in the following lines.

What factors influence the price of email marketing?

An email marketing campaign is influenced by several factors. In addition to those mentioned above, the following characteristics must be taken into mdirector vs brevo: comparison account, as they influence the final price of an email campaign:

1.- Number of emails sent

In general, as the number of emails sent increases, the virgin islands mobile data investment required for the campaign is likely to increase as well. The reality is that most email marketing tools work this way.

Sending a larger number of emails requires more robust infrastructure and technical resources. Email marketing platforms must handle a greater workload to process and deliver emails efficiently. This involves investments in servers, storage and bandwidth, as well as in staff and technical support to ensure optimal operation.

As email volumes continue to grow, it’s important to maintain a good deliverability reputation to avoid being sent to the spam folder or blocked by email service providers. This means implementing high-quality sending practices such as domain authentication, tracking deliverability metrics, and good subscription practices. These actions may require additional services or premium subscriptions to ensure effective email delivery.

For comparison, these are the prices for email marketing campaigns that are handled in the market as of 2024:

• 1 email per month to an average of 500 contacts does not require prior payment on platforms such as MDirector, Mailchimp, Mailjet or Brevo. However, on ActiveCampaign it costs 39 euros per month.

1 email per month to an average of 2000 contacts is still free in MDirector. However, in Mailchimp it would cost about 37 euros per month. While in ActiveCampaign it would cost 61 euros per month.

2.- Mailing list size

Many email marketing platforms offer scalable pricing plans based on the size of your contact list. If your subscriber numbers are increasing, you may need to upgrade to higher pricing plans that can handle a larger number of contacts. These pricing plans often come at an additional cost to accommodate your growing subscriber list.

With a larger subscriber list, further segmentation and personalization of messages may be required to improve campaign relevance and effectiveness . This involves the use of advanced segmentation and automation tools. It is also key to implement email marketing strategies based on demographics, purchasing behaviors, or other specific subscriber characteristics. These additional features may come at a higher price.

• Regarding list size, MDirector offers up to 5,000 contacts in the MD Free plan. In paid plans, however, contacts are unlimited.
• Other email marketing tools, like Mailchimp, allow up to 500 contacts on their free plan, and others don’t have a free plan option, like ActiveCampaign.
• Most tools charge based on the list of subscribed contacts.

3.- Complexity of the campaign

If an email marketing campaign requires a visually complex and attractive design, this is likely to generate additional costs. An elaborate design may involve other types of templates and the hiring of services that, commonly, have an additional cost on email platforms.

On the other hand, email marketing campaigns may require a specific landing page to attract users who are likely to subscribe to your list. Creating and configuring an effective landing page may involve the design and development of an additional website, as well as the integration of tracking and lead capture tools. These elements add complexity and additional expense to the campaign. In this sense, MDirector offers the limited landing page service in its free plan. A differentiating feature compared to other platforms.

4.- Chosen email marketing platform