Digital Marketing Interviews “Facebook’s leadership is still undisputed” by Berta Ventura (Cyberclick)

This is the blunt statement Digital Marketing made by Berta Ventura, one of the speakers at Smartketing , the Cyberclick digital marketing event that will be held on May 29, 2019 in Barcelona. During the event, Berta Ventura, from the Cyberclick social ads team, will share with attendees the keys to Facebook Ads . I share a preview of her presentation.

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Video interview with Berta Ventura, expert in Social Ads

Interview with Berta Ventura, expert in Social Ads from Cyberclick
Why is Facebook advertising so important for businesses?
Facebook is essential for businesses because its penetration and that of its family of apps is enormous. The average mobile phone usage in Spain is 2 hours a day and it is generally considered that we use switzerland consumer mobile number list around nine mobile apps. Facebook and its family of apps are among the top five positions. Therefore, businesses have the opportunity to reach practically all Spaniards for 120 minutes a day.

What are the keys to designing an effective Facebook Ads

campaign?
It is very important to follow the philosophy of testing and measuring everything we do. On Facebook there are many variables that are important: the objective, the audience, the type of campaign, the creatives… but the key is to test the mix between these different variables until you find the successful strategy.

What are the most important elements of a Facebook Ads campaign?
All the elements that make up a Facebook Ads campaign are important: creatives, locations, segmentation, optimization, objectives, but I would read morehow to have a profitable service business in 2023 highlight two of them. On the one hand, the optimization objective, it is very important that we tell the Facebook algorithm at all times what we want to achieve and, on the other hand, segmentation. This is one of the most differential aspects of Facebook cz lists and its platforms, we have many segmentation options, both with information that we can provide ourselves.