Digital advertising marketing: 5 must-know facts for 2023

Digital advertising marketing could face major challenges in 2023, especially as many businesses cut their budgets due to the recession.

Insider Intelligence analyzed crucial data on the investments that could  Digital advertising be made in advertising over the next few months, and the conclusions were shocking.

This year, marketers will face many complex situations, including social media stagnation and economic contraction.

Digital advertising marketing: 5 facts you don’t want to miss

Analyzing our economic environment is essential to perfecting our marketing objectives.

Any entrepreneur, businessman or business owner needs to analyze the marke romania consumer mobile number list t and current financial situation to make smarter, more strategic and better decisions.

 

That’s why I thought it was appropriate to share with you these five facts ab what is a good email open rate? out digital advertising marketing that could help you optimize your marketing efforts this year:

1. Investments in online advertising will suffer a billion-dollar cut

 

 

In 2023, digital advertising investments will be significantly impacted.

The cut in advertising spending in the United States would be $5.51 billion, due to  bw lists several critical and decisive factors, such as:

The inflationary spiral.
Apple’s privacy changes.
Disabling third-party cookies promoted by Google.
The tightening of the regulatory environment.
The financial recession.
eMarketer revealed that digital ad spending in 2022 was $248.7 billion. It has also estimated that it could exceed $311 billion in 2024.

Taking this projection into account, we could infer that we will not face an advertising apocalypse in the remainder of the year (specifically in the digital field).

But we cannot be blind to this either. This potential cost reduction, estimated at $5 billion in the United States alone, would have a real impact on many companies.

2. Digital videos will be more profitable

Video content will continue to reign supreme in 2023. Therefore, advertising investments in this format will continue to be profitable.

Omnia has estimated that global advertising revenue from digital video will exceed $361 billion by 2027.

If so, they will far exceed digital video subscription revenues, which would reach $117.9 billion during the same year.

It’s clear that ads , rather than subscriptions, will be the biggest driver of video revenue, both in 2023 and in the years to come.