Social Networks & Social Ads How to deal with trolls on social media (basic guide)

Sooner or later, every Social Networks marketer has to deal with them: they are the trolls on social media . If they take it out on your brand, you may end up in serious trouble to maintain harmony in your community. What can you do?

Dealing with trolls on social media is all about staying calm and finding the right tone and communication strategy. And to do that, you need to know what their motivations are and how you can defuse them. Let’s take a closer look at who trolls are and how to combat them.

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How to deal with trolls on social media: a basic guide

 

Who are social media trolls and what do they want from us?
A troll is a user who leaves messages on social media, usually in an insistent and repetitive manner, with the aim of attracting attention and generating controversy. If left to their own devices, they can create chaos in your community and ruin your brand’s reputation.

It is absolutely essential to distinguish a full-blown troll from a user who is simply unhappy with your brand . As marketers, we have to realize that having a presence on social media means exposing ourselves to criticism and negative comments. The difference is that a disgruntled bulgaria phone number list user believes they have a real reason to complain and is usually telling the truth, while a troll is just looking to annoy and irritate other people.

There are as many types

of trolls as there are people with too much time on their hands, but there are some common “species” that follow similar patterns:

The nitpicker : he will look for any error to pick on and make you look bad, from a spelling mistake to poorly stated legal bases.

The repetitive one : he posts loads of monothematic messages, he is super insistent and capable of boring the stones. He has a fixed idea and he will not stop repeating it until he dies.

The intolerant : He hates everything and everyone and will not hesitate to spread his bad vibes wherever he goes.

The incongruent : nothing he says makes sense, he’s just trying to create chaos. Don’t waste your time trying to understand him.

7 tips for dealing with trolls on social media

1) Define community standards
Sometimes the best offense is a good defense. If you want to protect your community with an anti-troll shield, sit down with your team and define milled: a search engine for newsletters some  rules in advance and post them somewhere visible , for example, by placing a link in your Facebook page information.

The rules don’t need to be super elaborate, just make clear the types of behavior you find aleart news unacceptable and the measures you can take against users who are disruptive. This way you can refer to them when you need to delete comments or block a user, for exa.