In the digital age in which we live, technology has become an indispensable ally for carrying out marketing actions, and the use of artificial intelligence in email marketing is a clear example of this. The combination of AI and email marketing represents a significant step forward in optimizing email campaigns. The potential of the former allows for Guide…
October 31st, the scariest night of the year, is just around the corner, which is a good reason to start working on your Halloween email marketing campaign . Email marketing is a powerful tool in your Halloween resource catalog. Don’t underestimate its importance. This season, an email can be the key that unlocks the doors to…
The newsletter subscription form is a fundamental element of email marketing. This valuable resource not only allows you to capture your audience’s attention, but also to keep them engaged with your content. In the following lines, you How to create will learn how to create an effective form, ensuring that the incorporation of this tool is…
Email marketing for architecture studios is an essential tool in today’s digital age to promote services, establish strong relationships with clients and generate quality leads. In a field as visual and creative as architecture, the ability to communicate effectively is crucial. Through email marketing, professionals in the sector and architectural studios can share their projects, news and…
Looking to stand out in your subscribers’ inbox? Discover how to create an engaging and creative newsletter that not only captures attention , but also drives your business’ success . Email marketing is more than just a tool; it’s a direct bridge to your audience. In this post, we’ll guide you with practical tips and innovative strategies to design newsletters…
Deliverability in email marketing is an essential component for the success of your campaigns. The reason is simple: the goal is to reach your recipients’ inboxes . Getting your emails delivered correctly means opening the door to a conversation with your customers. However, this process can be complex due to spam Entregabilidad en filters and other technical challenges. In…
In the competitive world of online commerce, combining Shopify and email marketing stands out as a key opportunity to Shopify y email improve visibility and increase sales. With email marketing responsible for 1 in 5 online retail sales , and Shopify being the preferred platform for over 1.7 million businesses worldwide, integrating these two tools is essential…
Christmas email marketing stands as a shining beacon for brands looking to stand out amidst the festive hustle and bustle. In 2022, for every dollar spent on email marketing during the holiday season, businesses earned $32 , so it’s clear that this tool continues to be of great use in attracting customers and generating sales . A well-planned email strategy not…
In the digital age, where every click is valuable, mastering the frequency of email marketing is crucial. In this post, we will discover how Shipping frequency a perfect balance can transform your campaigns. Join us as we navigate the challenge of maintaining effectiveness without falling into the undesirable, and learn how to strengthen your connections and…
Determining how much it costs to do email marketing is not easy. The cost of running mailing campaigns is influenced by three key aspects: the delivery platform used, the number of subscribers involved in each action How much does and the volume of mailings required. All platforms offer different services for which they set a monthly price…
When looking for the ideal platform to boost an email marketing strategy, it is important to compare MDirector vs Brevo . Both platforms offer advanced tools for efficient campaign management, but each has its own strengths. In this comparison, we will analyze their MDirector vs Brevo functionalities, usability and performance, providing a complete overview to help…
Customer journey mapping is a fundamental marketing tool that allows companies to visualize and understand each interaction a customer Customer Journey Map has with their brand. This technique makes it easier to identify points of improvement in the purchasing process and create more satisfying experiences. By employing a customer journey map , marketers can design more effective campaigns…