From content creation to audience engagement

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Generating personalized content AI enables the creation of hyper-personalized content by analyzing user preferences, behavioral patterns, and contextual data. Advanced algorithms generate tailored content that resonates with individual audience segments more effectively than traditional approaches. Improves audience engagement AI-powered analytics provide deep insights into audience behavior, preferences, and interaction patterns. These insights enable more targeted,…

Improve cybersecurity and defense

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Amazon Nova AI – Redefining generative AI with real-world innovation and value. Learn how Amazon Nova AI is redefining generative AI with innovative, cost-effective solutions that bring real-world value across all industries. Environmental and Economic Benefits Sustainable applications of AI deliver a dual benefit: they reduce environmental impact while creating economic value. By optimizing processes,…

AI deployment involves rigorous testing

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Defining Responsible AI Responsible AI represents an ethical framework that ensures AI. Systems are transparent, accountable, fair, and in line with human values. It goes beyond technical performance to consider the broader societal and organizational implications of. AI deployment. Ensuring Ethical Deployment of AI Ethical  establishing clear accountability mechanisms. Maintaining transparency in decision-making processes, and…

Accelerated product development thanks

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Advanc algorithms analyze large data sets, prict potential challenges, and generate optimiz solutions—dramatically. Compressing traditional development times and enabling rapid innovation. AI-Power Design and Prototyping Tools Advanc. AI-power design tools leverage generative algorithms to create multiple design iterations, simulate. Balancing Human Functions with AI Capabilities Successful AI integration requires a symbiotic relationship between. Human creativity…

Customer service system: what it is, how it works and how it will help us improve our service and our consumer’s experience

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In order to have an excellent relationship with our buyers, it is essential to implement a customer service system that helps us with this task that sometimes seems so complicat. According to a study, 72% of consumers will share a positive experience with 6 or more people, while 13% of those who are not satisfi…

Online Advertising & Digital Advertising Amazon Advertising Attribution: How it works, explained

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Attribution makes it possible to measure the ROI of our ads. But to interpret the data correctly, we first need to know what exactly it measures… and it’s not as easy as it sounds. Within the Amazon Advertising system, we have three different control panels: Seller Central, Advertising Console (formerly known as Amazon Marketing Services…

Social Networks & Social Ads LinkedIn: Best time and day to publish your content

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What is the best time to post Social Networks on LinkedIn? Getting the timing right can mean the difference between making a splash or going completely unnoticed. We often see analysis of the best time to post on networks like Facebook or Instagram, but LinkedIn often gets less attention. So, let’s take a look at…

Online Marketing & Digital Marketing How to build an online-to-offline attribution model

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Building a solid attribution Online Marketing model is one of the things that most concerns us as marketers, as it is the only way to be able to measure the ROI of our actions and focus efforts and budget on the things that really matter. The online attribution model is already challenging, as today’s consumers…

Social Networks & Social Ads How to deal with trolls on social media (basic guide)

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Sooner or later, every Social Networks marketer has to deal with them: they are the trolls on social media . If they take it out on your brand, you may end up in serious trouble to maintain harmony in your community. What can you do? Dealing with trolls on social media is all about staying…

Online Marketing & Digital Marketing 5 psychology tricks for your marketing campaigns

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draw on many different Online Marketing disciplines, from graphic design to neuroscience. In the end, a good marketer has to be at least a “jack of all trades. And willing to collaborate and learn from experts in very different disciplines. But also, and above all, a good marketing professional must have knowlge of psychology. We…

Inbound Marketing Content Marketing Inbound marketing vs. content marketing

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There is a lot of confusion Inbound Marketing between these two concepts, and perhaps it is not so strange if we think that they are closely related. But if we want to plan and execute our strategies effectively, we have to put the dots on the i’s and be very clear about what is what….

The Happy Company Women’s day is every day

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Today is March 8 , International Happy Company Women’s Day , and although the fight for gender equality must be constant and work on every day, today women’s empowerment is claim and celebrat. Marketing and the business world are sectors that, unfortunately, are very masculiniz. However, companies have the capacity to create tools that lead…