Email Marketing How to improve your newsletter’s CTR with A/B testing (practical case)

When we do email marketing , every Email Marketing point of improvement has a multiplying effect. A 1% increase in delivery, openings, clicks, conversions… can ultimately result in a very significant cost reduction. Given this, how can we improve the CTR percentage of our emails? One of the essential strategies to achieve this is A/B…

9 альтернатив Flodesk, которые следует учитывать предприятиям электронной коммерции

Omnisend — это платформа, объединяющая электронный и SMS-маркетинг. Он стартовал в 2004 году как платформа электронного маркетинга, призванная помочь компаниям электронной коммерции увеличить продажи. Однако, чтобы предоставить пользователям всесторонний опыт, с тех пор были добавлены дополнительные функции. Эффективная и специализированная поддержка клиентов должна быть одной из причин, делающих Omnisend таким привлекательным. Любой, кто выберет Omnisend,…

SEO & SEM Google Remarketing How to do remarketing in Google Ads?

Remarketing involves creating Google Remarketing personaliz ad campaigns for users who have previously visit your website, e-commerce site, or other content. Bas on this previous behavior, we can assume that there is interest in the brand or one of its products and send more personaliz content to complete purchase processes or conversions that have been…

SEO & SEM Google Ads: Essential metrics about your ad position

one of the most complete advertising solutions on the market, but also one of the most complex. Understanding all the Google Ads metrics is not easy, but the effort is worth it. Within the Google Ads system , the position of an ad is essential. As with organic results, the higher up we are, the…

Social Networks & Social Ads Social media advertising: what it is, benefits, formats and key metrics

Unlike organic content that we Social Networks can also see on these platforms, social mia ads involve an economic cost. As a general rule, they have a greater reach, they are segment so that you can choose the type of audience you want them to reach, you can measure their performance in greater detail, and…

Social Networks & Social Ads TOP 7 of the best-selling products on social media

When it comes to implementing Social Networks a marketing strategy in the digital environment, one of the most common resistances of business managers is that “social media doesn’t sell.” But this excuse is a thing of the past. To better understand which are the best-selling products on social media and how social media marketing contributes…

This is what we will be implementing in our Black Friday strategies

Black Friday is just around the corner, and I want to tell you about the strategies and tactics that we have been implementing at the Convierte Más Group, both to prepare ourselves and when launching our offers, how we are attracting the audience and every detail to which we have paid attention. This is one…

3 trends to grow on social media in 2023

But despite this, I receive recurring messages that denote frustration and dissatisfaction. I actually get this type of message more often than I would like: “Social media doesn’t work for me anymore.” “Online advertising is underperforming.” “I don’t sell like I used to on Facebook and Instagram anymore.” Let’s stop for a moment and stop…

Influencer Marketing: Three Impact Trends for 2023

Influencer Marketing has seen impressive milestones in 2022 and is expected to reach its peak in 2023. With this powerful marketing strategy you can expand the reach of your brand, company or venture in a massive and intelligent way. Did you know that this niche is currently valued at billions of dollars? In this article,…