Inbound Marketing Online Marketing & Digital Marketing Attract and convert: what content to offer for each phase of the funnel?

The formula for success in Inbound Marketing inbound marketing could be summed up in one sentence: “the right content, at the right time, to the right audience.” Sounds simple, right?

But the crux of the matter is knowing what the right content is, and that depends largely on the phase switzerland phone number list the user is in: acquisition, conversion, sale or loyalty. That’s why we’re going to review these stages of the relationship with the customer and see what content works best to attract and convert in each of them.
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Inbound Marketing—Content Funnel

Funnel phases: acquisition
In this phase we seek to attract traffic or, in other words, to make strangers become visitors to our website.

Use a wide variety of strategies such as:

SEO : By optimizing our own website (on-page SEO) and link building techniques (off-page SEO), we seek to position ourselves among the first results on Google and in this way obtain clicks when users search for terms related to our products or the needs they solve.
SEM : This technique is also based on improving our positioning in search engines, but in this case we will use paid ads.
Social media : In addition to generating community and interaction around our brand, social media can also help us attract visitors. In addition to how to have a profitable service business in 2023 trying to generate organic traffic, we can rely on paid resources such as promoted posts or other social ad formats .
Email marketing : this tool can be very valuable for generating visits, but be careful with cz lists indiscriminate acquisition campaigns. Buying third-party databases is usually not a good idea, especially with the new GDPR regulations.