Online Advertising & Digital Advertising Amazon, leader in advertising investment for its brand

Amazon Advertising has Online Advertising been one of the most popular advertising solutions of recent times, as it makes a lot of sense for brands to advertise on the same site where users shop. And this only confirms Amazon’s role as one of the giants of today’s digital marketing market.

But besides being successful among advertisers, Amazon is also making a great effort to promote itself and advertise its own brands, to the point of becoming the leader in advertising investment . Want to know more? Keep reading!

Do you want to know the TOP 50 marketing strategies to launch your product ? Click here and download our free ebook (updated edition for 2022).

Amazon-leader-in-advertising-investment-for-its-brand

Amazon’s figures in the advertising market
As we have been saying, Amazon Advertising has been a resounding success, since thanks to this platform the most famous e-commerce site in the world has managed to double its advertising revenue in the austria phone number list last year and reach 10 billion dollars, almost as much as Twitter , Instagram and Snapchat together. In this way, it has managed to position itself as the third player in the market and every day it gets closer to the undisputed leaders in online advertising : Google and Facebook.

And it is this revenue that Amazon

is taking advantage of to promote its own seo & sem google google seo: a beginner’s guide brands , such as Prime Video or Kindle Fire. In recent years, Amazon has multiplied its advertising spending by 2.5 to become the leader in investment and already surpasses the classics such as Procter & Gamble or Unilever (with well-known brands such as Gillette, Knorr or Frigo).

When it comes to allocating its investment, Amazon has not only opted for segmented cmo email list online campaigns , but also for traditional television campaigns , such as placing a spot at the most.