Online Advertising & Digital Advertising Amazon Advertising Attribution: How it works, explained

Attribution makes it possible to measure the ROI of our ads. But to interpret the data correctly, we first need to know what exactly it measures… and it’s not as easy as it sounds.

Within the Amazon Advertising system, we have three different control panels: Seller Central, Advertising Console (formerly known as Amazon Marketing Services or AMS) and Amazon DSP. Each of them has its own particularities and performs attribution differently, but don’t worry! In this article we explain everything.

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Amazon Advertising Attribution: Seller Central
In Sponsored Product campaigns , attribution is based on a 7-day period from the click, explains read morefree funnel to attract customers on autopilo Trevor George . That is, if a user clicks on an ad and purchases one of your products 7 days later, the sale will be attributed to the ad. If they have clicked on multiple ads, it will be attributed to the last one.

For Sponsored Brand Ads

( SBA) campaigns, the campaigns are measured based on a 14-day period aleart news from the last click. As with Sponsored Products, the sale is attributed to the last ad the user clicked on.