10 Answers to Your Questions About HubSpot

HubSpot: Much more than a CRM

Customer Relationship Management software, better known as CRM, which HubSpot brings, has undoubtedly been its workhorse when entering the market. However, over time the platform has identified various pain points for its partners when managing their Inbound Marketing strategy, which is paraguay phone number list why they continue to integrate new functions all the time to solve all the new problems that may arise.

They solve this with their “Hubs” , or tools within HubSpot, which are divided according to the work team that will use them.

These are:

• Marketing Hub:  Designed to create and manage content, nurturing your leads to improve the acquisition of qualified leads.
• Sales Hub:  Complementing the CRM, this Hub offers premium add-ons to improve lead management and close more deals.
• Service Hub:  Use this tool to resolve any situation you may have with your customers and transform them into promoters of your brand.
• CMS Hub:  Create and manage your website from this makes it possible to create a page for the platform to optimize its conversion capacity.
• Operations Hub:  Make your systems work better together by integrating them optimally so your teams can work in alignment. You can optimize your reports to get a more complete result.

All of these tools, together in a single platform, plus its constant updating, are the reason why HubSpot has managed to position itself so highly in the market.

However, we understand that, as it is such a complex system, there may be many questions about how it works. That’s why we answer the 10 most common questions about the platform here!

1.- What can I do with HubSpot?

As we mentioned earlier, there are multiple actions that can be performed from the platform. But to name a few, these are:

• Convert leads
• Getting traffic to your website
• Acquire qualified leads
• Lead nurturing or lead nutrition with valuable content
• Lead scoring, or lead classification
• Managing your prospects, leads and clients
• Getting feedback
• Managing your content
• Improve your conversion
• And much more!

We can safely say that HubSpot is a multi-tool platform virgin islands mobile data that comes to solve different problems or situations of your teams, which revolve around its CRM.  

2.- What tools do you have to improve the opening of my emails?

Email Marketing is one of the keys to the Inbound methodology. That is why HubSpot includes, within its Marketing Hub , a series of tools to improve the opening rate of your emails:

• Ensure your emails are delivered to your central inbox  thanks to HubSpot’s built-in optimization, which prevents your emails from falling into SPAM.
• Segment your audience  through the use of CRM, even doing A/B Testing if necessary, in case your database is too large and too heterogeneous.
• Measure your  current and past results so you can take informed action on what your audience likes.
• Analyze the reception of your emails , obtaining their opening rate, bounce rate, clicks, and others.
• Separate your mailing lists  into customers, prospects, or maybe just people who subscribe to your blog, and feed them with the specific content they’re looking for to keep their attention.
• Create visually appealing emails  thanks to its drag and drop design .

3.- What type of automations can I manage from the platform?

First of all, it is important to consider that automation is not a magic solution to one of the biggest challenges of Inbound

Marketing: generating qualified leads. Rather, it is a way to optimize your own work processes so that your teams can

focus on more relevant tasks.

Simply put, marketing automation refers to the use of tools that help with tasks that, in particular, might take a considerable amount of time to do one by one.

In this sense, HubSpot is able to automate a series of services:

• Workflows:  Automate your email marketing campaigns to improve your lead nurturing strategies in the short,
• medium and long term, properly segmenting your customers according to the actions they take in your emails.
• CRM:  Through the use of web forms, you about hubspot can automate the way you segment your leads in the CRM.
• Customer Journey Analytics:  Analyze your visitors’ behavior to understand what interests them and optimize your site accordingly.
• Among others!  Read more about automation in companies here .

You could read: 7 steps to define your Digital Marketing strategy

4.- How far can I reach using HubSpot? What is its reach level?

Of course, you have to understand that a multi-tool will never have the depth that other specific tools on the market

might have. However, this is the advantage of HubSpot: you can perform a variety of actions and complement the work

of all your teams from one place, avoiding work silos and disconnected teams.

HubSpot counters the shortcoming of its lack of specific depth with a universe of native integrations or APIs to

complement its function with multiple other tools, avoiding forced, complex migrations or having to spend too much time training your team every time you integrate new software.

Thanks to this platform, you will be able to:

• Unify the work of your teams.
• Organize and work on communication with your clients in an automated and live manner.
• Create your website, view metrics, and optimize it all in one place.
• Manage your content marketing strategy, including blog, social media, and email marketing. In addition, you will be able to obtain metrics for all actions together and the connection between them.
• Track your leads from the sales area.
• Automate the sales team’s mailings and calls.
• Manage your pipeline .
• Improve user experience with tickets, support chat, and custom surveys.

5.- Is it necessary to have my site hosted on HubSpot to track my metrics?

Of course not ! One of the great things about HubSpot is that it complements other tools perfectly, so you don’t have to

do large migrations that might require training entire teams for a long time before starting to work.

This is why for websites, HubSpot provides a tracking code , similar to the Facebook Pixel , which must be installed

manually on your website, ideally by your development team.

This code works like this: every time someone enters your site, HubSpot tracks their behavior through browser cookies .

These will record each visitor, new or repeat, and allow you to obtain the same analytics as if you had the site hosted on the platform.

If you’re working with HubSpot’s CRM , each visitor’s cookies will be associated with their contacts by email, if they’ve filled out a form. This way, you can track not only visitors, but also your leads.

6.- Will I have to train my entire team if I work with HubSpot?

Whenever you’re integrating new software into your work teams, it’s important to consider a training period for your

collaborators, to avoid depending entirely on an external person. This case is no exception: If you’re hiring HubSpot independently, you’ll need to make sure that your entire team is trained to work with it.

If you’re working with an agency, it’s very likely about hubspot that you’ll have a HubSpot expert consultant in charge of your project . However, as we mentioned above, it never hurts for the counterparty to gradually train themselves to be able to take their work to the next level and thus be able to work more independently.

Where to start? Here is a list of the main courses offered by HubSpot, which will teach you how to use the “Hubs” or tools it offers:

• Service Hub Course
• Marketing Hub Course
• Sales Hub Course

Please note that all of these courses come with a certificate upon completion, which will not only help you implement HubSpot but also level up your team.

You can read more about the certifications that HubSpot grants by clicking here .

7.- What type of company does it work best for? How do I know if it is right for my company?

The purpose of HubSpot is to offer a comprehensive platform that allows both startups and large companies to use it and make a profit.

Its market offering is open to companies of all sizes and sectors , however, for small businesses it could mean a much greater expenditure of resources and time.

To use the platform, it is necessary to coordinate the teams involved, and be able to access the creation of content for the correct application of the Inbound methodology.

However, to use CRM, which is one of its star tools, it is not necessary to have a large database. You can start from scratch, even if you are a medium-sized company!

8.- Is my information safe if I use this platform?

One of the reasons why HubSpot has managed to position itself as one of the leading Inbound Marketing platforms is because, in addition to its wide variety of tools, it offers protection and security to your data .

This is supported by the SOC 2 Type I and SOC 3 reports, which confirm that the platform complies with the AICPA (American Institute of Certified Public Accountants) Trust Service Principles (TSP). In addition, it has undergone various external audits to ensure that it complies with all security conditions.

To understand more about privacy policies, we recommend reading HubSpot’s article where they explain how their certifications work.

You may be interested in: Qualified leads on social networks: How to get them?

9.- How do I manage my contacts with HubSpot CRM?

The basis of the Inbound methodology is the use of the Flywheel . This concept changes the way the sales funnel is perceived , or in other words, the entire life cycle of your customers, from when they are just visitors until they actually establish a business relationship and become promoters of your brand.

Why? Because the Flywheel is based on putting the customer at the center. For this reason, the way to manage contacts in the CRM is based on cataloging them based on their “Life Cycle” , which is automatically updated depending on the actions that the customers themselves perform. These categories are the following and they work in this way:

• Subscriber:  A contact who has subscribed to your newsletter or blog.
• Lead:  This is a contact who has provided their about hubspot data on your website, with a greater interest than a subscription. They may have downloaded content, signed up for an event, etc.
• Marketing qualified leads:  These are leads that have already been nurtured by your marketing strategies, but are not yet ready to be contacted by the sales team.

• Sales Qualified Lead:

• If a lead is at this stage, it is because they have already shown a real interest in purchasing your product or service. They may have requested a demo, a quote, or other. The important thing is that they are ready to be contacted by the sales team. At this point, leads are automatically classified as new, open, in progress, etc., depending on the actions the sales team performs with them.
• Opportunity:  This is a contact that is already associated with a potential business.
• Client:  This is a contact who has already closed at least one deal.
• Evangelist:  This is a customer who is usually a promoter of the brand and has already recommended it to other people.
• Other:  A contact that does not fall into any of the above categories, such as collaborators, competitors, other external services, etc.

10.- What integrations are most useful for me as a company?

HubSpot is not a platform that works in a silo of itself. But it is also possible to integrate it with a series of other platforms

that allow for integrations that improve the quality of life and work that is done.

This means that when you integrate HubSpot into your company, you don’t need to make large migrations from one

software to another, but rather you can complete them all in one place.