What would you rather do; read a text on your screen while leaning forward or watch a video while leaning back? It makes sense that more and more companies are using video as a marketing tool. You want to make it as easy as possible for the consumer, right? But what should that video look like? And how do you use it? Three examples of video marketing strategies.
It is important to first determine the goal of your video. Do you want people to get to know your brand or to be able to interact with your product? Do you want to create value for a product, for the consumer or for your brand through a video strategy? The value of a product is not only determin by the price tag attach to it, but also by a recommendation, for example.
If two liquor stores sell the same beer
A for the same price, you will still choose the liquor store that your neighbor recommends. The recommendation of the cambodia telegram data neighbor provides add value for the liquor store. With online video you can also add value to your product or service. By looking at where you are missing value or want to add value, you know which strategy you can best apply. In this article I will discuss three possible strategies; an SEO strategy, social mia strategy and a viral strategy.
SEO Strategy: Higher Product Value
Nowadays, everyone searches for information on the internet. We google how to patch a bicycle tire, Where do you how ba leads long to cook asparagus or which television to buy. By making sure that you are clearly visible when your target group searches for these questions, you lead people to your product or service. Instead of using text to answer such a question, you can also tell this in a video. It is not without reason that YouTube is the second search engine in the world. And Google shows videos two-way communication between brand and audience high in the search results.
To get the best reach of your video via the search engines, an informative, practical video in which your product is us is important. So not a video about how good your brand of bicycle tires is, but a video about how to patch a tire. And for that you use your bicycle tire of course.