Show your support for small businesses
Channels like Facebook Messenger are very useful when it comes to resolving queries virtually, which is where creating a customer service channel on Facebook can be a great opportunity for your business small businesses .
Having online customer service channels is essential for every company.
In its Mobile Economy publication , the GSMA (Groupe Speciale Mobile Association) states that 60 percent of the population owns a smartphone, and it is important to be able to take advantage of this since customers are always connected via a mobile phone.
Precisely these hyperconnected users seek that the companies of which they are clients also
coexist in this digital ecosystem
Taking advantage of these technological tools, in a globalized and increasingly digital world, companies have in their hands the possibility of generating a good customer experience , creating an increase in their reputation, reliability and loyalty, which translates into an increase in their sales.
More than just customer service with Facebook Business
When you go from having a Facebook page with a chat that you manage from your personal profile to having a greece telegram data business account on Facebook Business, you have taken
the next step in your goal of creating a customer service channel that is capable of keeping your customers satisfied and even making them buy more from you.
Among the various advantages of managing your page from the Facebook for Business platform is the possibility of social networks & social ads How to develop a social media management strategy (advanced level) having detailed metrics about the users who visit your profile.
You can also unify in one place the messages that come from both Instagram and Facebook, schedule automatic responses in the chat and even create advertisements based on the users who write to you.
Other advantages that Facebook Business offers are that it allows you to link a business chat to its Messenger service and
place a floating button directly on your website
Facebook Business – Audience StatisticsFacebook Insights: Measure your customer service management
Facebook Insights is a tool for monitoring and analyzing statistics generated on the company’s social network. It makes it easier to segment messages and thus reach customers more effectively.
With Facebook Insights you can easily find an overview of your company profile, number of followers, views, reach and posts. By linking your company’s messenger chat to Facebook Business you can use the insights to america email list improve the management of your customer service channel on Facebook .
Having a customer service chat on Facebook requires a specific strategy and a trained team that knows how to interact with the customer through this channel.
You should create messages that can be personalized according to the customer’s concerns. This will help establish direct communication so that the customer feels taken into account by the company. For this, the information you find on Facebook Business and Facebook insights is important.