Online Marketing & Digital Marketing eSports: the great obsession of sports marketing

As marketers , we don’t have Online Marketing time to get bor, as new trends and opportunities are always emerging in the sector. The recent rise of eSports in sports marketing is a good example of this. But what exactly are these electronic sports and how can we take advantage of them to promote our brands? Let’s find out!

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eSports-the-great-obsession-of-sports-marketing

What are eSports?
eSports are competitive tournaments between video game players . League of Legends, Counter-Strike, Clash Royale and Fortnite are some of the most popular.

As with traditional sports, these tournaments are broadcast live and attract huge audiences , attract by their potential for spectacle . Today, an estimat 300 million people around the world watch eSports broadcasts. In 2017, the League of Legends World Final attract 75 million viewers, which is a larger audience than the NBA Final.

Although we may think that video games have little to do with what we normally call “sport”, experts believe that they are. Before the appearance of eSports, there were already sports with a more mental than physical component, such as chess or poker. What’s more, high-level eSports players must take care of their physical form in order to inbound marketing 10 successful inbound marketing attraction strategies maintain their performance levels and withstand stress. The inclusion of electronic sports in the Olympic Games has even been discuss, although for the moment this will not happen.

In 2018, IAB Spain conduct

a study of electronic sports in our country and conclud that we are in a market that is undergoing consolidation cmo email list and in which mobile devices are becoming increasingly important. In short, eSports are here for a while and sports marketing experts should take note.