Data Science Guide to data in digital marketing

In recent years, digital marketers Science Guide have seen the arrival of the data era . We find ourselves surrounded by an ever-increasing volume of data; the challenge is no longer accessing it, but knowing how to decipher it and turn it into business intelligence.

The good news is that we have more and more information and resources to achieve this. In fact, IAB Spain has just published its ” White Paper on Data “, a very interesting report to understand how to manage digital marketing in the era of big data . In this guide we will review some of its conclusions on types of data, who owns the data, what the real value of the data is and how we can use it.

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What types of data exist?
Although we talk about ” data ” as a broad category, not all data is created equal. Here are the main classifications we can establish according to the IAB report.

According to its category
Structured data : Structured data is video marketing youtube what is youtube video builder? quick video creation the type of information that we usually find in databases, that is, a text file organized in rows and columns. This structure allows information to be filtered, sorted and processed easily with the usual data processing tools.

Unstructured data :

This includes all types of data that do not fit the structure mentioned above, such as data generated through social networks, image, audio cmo email list and video files, and so on. Given their format, we cannot process them with standard tools, so we have to loo.