Online Marketing & Digital Marketing Digital Marketing Interviews Remarketing Value Interview: “The future is smart and personalized remarketing” by José Carlos Cortizo (Brainsins)

We interview one of our most Online Marketing inspiring speakers to talk about one of the strategies that brings us the most conversions in digital marketing: remarketing .

José Carlos Cortizo , marketing director and co-founder of Brainsins, answers the question . He will give a presentation on remarketing on May 29, 2019 in Barcelona, ​​as part of the event organiz by Cyberclick.

The remarketing trends for 2019?

Privacy has become a major concern for regulators, browsers and the companies behind them, as well as users themselves.

The GDPR has shown us where things are going, but decisions such as Apple’s, which has determin that its Safari browser will delete cookies from domains after 7 days, will mark the future and the concerns of all of us dicat to marketing, and especially to remarketing.

Because of this, I believe that in 2019 we will see many efforts to develop “first-party” remarketing strategies that come from the advertisers’ own systems algeria consumer mobile number list and do not depend on external networks that require cookies and similar mechanisms to track the user.

The CRM of companies will begin to be the central axis of many remarketing strategies and we will see more communications via email, SMS or even by phone, which are launch from the CRM and less chasing online marketing & digital marketing the 5 keys to digital marketing in times of crisis generat by external networks that are not well integrat with the customer’s behavior.

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Do you consider remarketing to be the king of conversion?

Not at all. In fact, I think it is often given more importance and ROI than it actually generates. If cmo email list you look at remarketing in the context of an entire marketing strategy, you can more clearly determine its real contribution.