App Marketing & Mobile Advertising Second screen with TV: what does the user watch on their mobile phone in front of the TV?

The use of the second screen App Marketing or second screen with TV is one more symptom of an undeniable reality today: mobile devices accompany us everywhere and we use them at the same time as all kinds of activities. And this is a trend that marketers must take advantage of in marketing .

But what exactly do we do when we are using our mobile phones while watching TV? And what happens if we add to this situation the use of tablets? To answer these and other questions, IAB Spain has recently published its latest annual study of mobile & connected devices . Let’s take a look at its results on the use of second screens with TV.

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Second screen with TV: mobile phones
A whopping 92.3% of users afghanistan phone number list surveyed in this study watch television and use their mobile phone at the same time, a percentage that has been increasing since 2017. Here are the data regarding the frequency of this behavior:

Regularly watch television

and use their mobile phone at the same time.
For 41.8%, these two activities read more5 ways to make popups look good on mobile devices (for your responsive website) occur at the same time from time to time.
And only 6.7% refrain from using their mobile phone while watching television.
So we see that the vast majority of us use the second screen with TV, but for what exactly? These were the answers:

In 75.8% of cases, second cz lists screen TV use was motivated by chatting or instant messaging. This behaviour is more common among those under 24 years of age (83%).