SEO & SEM GoogleVideo Marketing Bumper Machine and Discovery Ads: 2 of the big new features of Google Ads 2019

one of the main drivers of the Marketing Bumper importance of the digital media market, especially as 5G mobile networks begin to roll out. According to figures, mobile ads generated €63 billion in 2018. And YouTube statistics are staggering: more than 1 billion views per day are only through mobile devices, that is, 70% of the total visits to the online platform.

After introducing the “ Bumper ” format of 6-second ads, YouTube has developed a tool that automatically converts ads between 60 and 90 seconds into a much shorter one. To help advertisers in this task, the company has presented two new solutions at the Google Marketing Live 2019 event , held in San Francisco, that facilitate presence and visibility: Discovery ads and Bumper Machine .

Conventional YouTube ads

which last 30 seconds or more, are skippable. This way, advertisers are forced to grab the viewer’s attention from the start of the ad so that they don’t skip the video.

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Bumper Machine: Google’s new tool for creating bumper ads on YouTube and its display network
Today, Google makes things free funnel to attract customers on autopilo much easier for us. Producing a six-second video requires additional time and resources that not all teams have. Bumper Machine helps companies and brands shorten an ad in a matter cz lists of minutes. To do this, advertisers must upload their video clip, and then artificial intelligence analyzes it to put together the most interesting moments in a Bumper ad, that is, a 6-second.