Social Networks & Social Ads How to develop a Social Media Management strategy (advanced level)

The role of a social media Social Networks strategist or social media manager is based on designing a successful social media strategy for your brand or company. We are increasingly aware of the great strategic importance of social media and we know more about how to integrate it to achieve our marketing objectives .

So, now is the time to take the lead and start implementing advanced social media strategies that will allow us to maximize results. In this complete guide to social media management, I’m going to teach you all the tips to achieve this, starting with the most important step: planning. Let’s go for it!

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Video where we explain

how to create a Social Media strategy step by step.

Social media strategy: planning
The most essential work to create a successful community on Social Media begins long before opening a channel. Let’s review the key steps we need to take to be able to publish our first post with confidence.

Step 1: Set goals
For years it has been said that “you have to be on social networks”, but the question is, why?

Social media is not a universal solution, but it is a very versatile and flexible tool that we can adapt to the specific needs of our brand . For example, we may want to have a presence on social media to contact potential customers and encourage conversions , to manage spain phone number list customer service or to convey the brand’s philosophy. Whatever your objective, it is essential that you have it very clear before you start.

To define objectives that really

make sense and have a good chance of being achieved, remember the English acronym SMART :

S stands for “specific .” Generic goals like “generate conversions” or “build customer loyalty” are better than nothing, but they don’t get us very close to the goal. We need to define them more specifically, such as “increase leads from Facebook by 20%.”
M for “measurable” . If we can’t measure a goal, we’ll never know if we’ve achieved it. That’s why we need to make sure we have the right tools to know if it’s being met.
A for “achievable” . Unrealistic goals only serve to demotivate the team. If you want to be on read morehow to create high-converting webinar popups the safe side, you can set up different scenarios: the easy one, the achievable one and the ideal one.
R for “relevant” – The goal should be related to the key performance indicators and overall goals of our company. For example, having more followers on Twitter does not contribute anything in itself, so it would by lists not serve as a useful goal.
T for “time bound” – To encourage the achievement of objectives and to be able to adequately measure progress, objectives must have a deadline. At that time, we will review them to see if we have achieved them and suggest appropriate actions based on this.