Email Marketing How to improve your newsletter’s CTR with A/B testing (practical case)
When we do email marketing , every Email Marketing point of improvement has a multiplying effect. A 1% increase in delivery, openings, clicks, conversions… can ultimately result in a very significant cost reduction.
Given this, how can we improve
the CTR percentage of our emails? One of the essential strategies to achieve this is A/B testing.
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How to improve the CTR of your newsletter with AB testing: practical case
A/B testing in email marketing
A/B tests are one of the great secrets of digital marketing and at Cyberclick we believe that they are absolutely essential for success.
In the case of email marketing , there are several aspects that we can optimize and that south korea consumer mobile number list have a decisive weight for the CTR, such as headlines, subjects, text and images . Our objective with A/B tests will be to find the most effective combination of all of them.
So before launching each email
marketing campaign, we need to create at least two variants of each of these elements. Then, we test them with a small sample of our database. We send variant A to half of the sample and B to the rest, and then we compare the results. We select the most successful variant and then we move on to the next element. And so on until we have tested all the key aspects of the email.
A/B testing functionality is built into many email marketing tools and is very easy to use. At Cyberclick we use Hubspot’s solution.
Case study: A/B testing in Cyberclick’s email marketing
To make clear the importance of A/B testing in email marketing , let’s look at a practical case from Cyberclick that shows us how a small change can produce big results.
In our case, we tested the newsletter we sent to our subscriber base. In it, we shared our how to create high-converting webinar popups remarketing manual and highlighted two of our articles as “summer content.” In total, the email contained three images.
The hypothesis we wanted to test was whether bright colours (in this case red) could increase CTR. We had previously experimented with this type of colour scheme in social ads . The conclusion was that on social by lists networks, ads with bright and warm colours, which stand out against the colour palette of Facebook or Twitter, are very effective.