HubSpot as a tool to generate leads
Generating leads today is much easier thanks to software tools like HubSpot . Do you want to know how it can help you? Don’t worry, we’ll tell you here.
How to generate leads thanks to HubSpot
The work of generating leads is not limited to simply capturing them, but it is also necessary to ensure that they are qualified. And, obviously, to do so, it is necessary to advance through the stages of the sales funnel .
There is a part of SEO or SEM positioning that you have to do regardless of the CRM you use and, in B2B, combine this work with telemarketing actions. It is therefore a matter of implementing a lead capture campaign . But there is no doubt that the software you have has a great influence on customer acquisition.
HubSpot , as a specific tool, has several resources to help you obtain qualified leads and facilitate sales. These are:
1.- Use of forms to capture leads
One of the advantages of HubSpot is that it allows you to create forms and customize them according to your needs. Not in vain, you should know that obtaining quality information, when the lead is generated, is essential to move on to the next phases. Here, a simple editor can be of great help to generate the template and, later, create a landing page or integrate the form into the main page, depending on what you need. You have the possibility to choose up to 1,000 different fields depending on the information you are looking for.
We do, however, recommend that you test whether the information is getting to where it needs to be. To do this, we recommend that you fill out the form and check that everything is working correctly; this way, you will reduce the chances of errors.
2.- Use a centralized database
The centralized use of the database allows you to collect various information about the client and, above all, not waste time. You will know the name and contacts of the company, address and other information that you can add to increase the level of knowledge. The great advantage that HubSpot has over other clients is that all the data that comes from Excel, Word or other departments of the company is managed.
By unifying all your information, it’s easier to get qualified leads because you avoid dispersion. That’s why HubSpot can help you make a difference.
3.- Segment campaigns according to different customer profiles
Campaign segmentation is an aspect that will depend on the Big Data management capacity. It is a fact that with this software the work is easier, since you can generate several fields in your forms and specific lists. The filtering work has to be done a priori, but also a posteriori.
Remember that the difference between a lead and a qualified lead is that the latter has a much higher chance of conversion. And the sooner you know the difference, the better because you won’t waste time and you can focus on those potential customers who can convert.
4.- Keep track of leads
HubSpot is a tool that helps you follow up on leads in a timely manner. For example, by sending newsletters or promotional emails; in other cases, by scheduling calls or video calls. In short, it provides you with all the information you need to follow up on your lead as necessary.
Personalization has become a key issue for all types of clients, but it is essential in B2B. Therefore, this is a way to get more sales opportunities if you are consistent and generate valuable content.
Today, generating leads is much easier thanks to HubSpot .
Do you need specialized advice to implement this software? At PGR Marketing & Technology we can help you sell more and better. Contact us to find out more!