How to implement a successful automated marketing strategy
Marketing automation is essential to streamlining business processes, yet many professionals still fail to take full advantage of it due to a lack of understanding.
In this article, we will provide an overview of the concept and how it works, and offer practical tips for successfully implementing it.
What does automated marketing offer?
Automated marketing is based on the use of tools that automate certain marketing practices.
Not only do these tools perform everyday iraq whatsapp number data marketing functions like email , social media , and website updates, they also provide valuable insights into the types of campaigns and content that are most impactful.
How does it work?
Automated marketing campaigns send targeted, pre-programmed content to potential customers based on certain behaviors and data with the goal lead generation strategies for businesses ultimately influencing them to purchase a product or service.
Marketing automation guides leads through a marketing funnel and prepares them to make a purchasing decision.
The essential elements of an automated marketing strategy
To start benefiting from automated marketing , it is key to have a strategy. This strategy should take into account the following key points:
1.- Establish objectives and KPIs
For a strategy to be effective, the objectives we ej leads want to achieve must be clearly defined.Once we have clear objectives, we will have to define the KPIs: cost per lead, profit, customer value, conversion measures, website traffic or ROI.
2.- Find the right tool
There are different tools to implement automated marketing , but the best is Hubspot . With this solution you can design your automated marketing strategy easily and achieve your goals faster.
3.- Segment the database
The leads you collect provide you with a wealth of information, so you should use them to create audience segments to which you can send personalized campaigns.
Manual segmentation is time-consuming and often not entirely accurate. A CRM-integrated Marketing Automation software like Hubspot can quickly achieve accurate and reliable segmentation. Choose strategic segmentation criteria for what you sell and your market.
4.- Build the right team
Organizations often assign one person to execute automation efforts, but often, that is not enough to achieve the goals.
To be successful, your company will need to take a collaborative approach to implementation. Specifically, you will need the following profiles: Email marketing specialists, CRM managers, content writers , and more sales-oriented profiles. If you implement a strategy with PGR Marketing and Technology , you will have this team guaranteed.
5.- Prioritize sales and marketing alignment
For the implementation of automated marketing to be successful, it is very important that the teams are aligned, especially sales and marketing.
Sales and marketing need to work together to develop an implementation strategy. How do they do this? Basically, by sharing objectives and maintaining open communication between both departments.
6.- Invest in training
Professional training is expensive, but you can save money by implementing an automated marketing strategy with us.A successful automated marketing strategy should have a tool like Hubspot as an ally and a specialized agency like PGR Marketing & Tecnología.