10 social media trends for 2023

Knowing the social media trends for 2023 will help us improve our strategies, budgets and planning in the short, medium and long term.

While Meta may stagnate over the next few months, other platforms suc social media h as Instagram, BeReal and TikTok could see exponential growth in 2023.

Last year, Instagram surpassed the 2 billion active user mark, according to its CEO, Adam Mosseri.

LinkedIn currently has more than 850 million global users and that peru consumer mobile number list  number will continue to grow in the coming months.

But beyond the numbers, I would like you to understand the role that social media plays in the growth and profitability of your own businesses.

Nowadays, we don’t just use these channels for entertainment purposes. Those of us who are in charge of businesses or entrepreneurs know that they are a real gold mine.

That’s why we use them continuously for:

 

Attract potential customers.
Building loyal and engaged communities.
Increase the reach and impact of our messages.
Gain brand positioning.
Networking.
Capture quality traffic to our blogs, e-commerce sites or websites.
Increase our sales or conversions.
Understand this: if you want to sell more products or services and increase your turnover, you must know the main social media trends for 2023.

If you miss them, or worse, choose to ignore or underestimate them, you will not only be left behind, but you will miss out on a huge opportunity to increase your income.

 

Social media trends for 2023
These are the ten social media trends that I will be implementing in 2023, together with my team, to boost my personal brand and many other businesses of the Convierte Más Group:

1. Video content: short and concise
Short-form content, better known as “short videos,” will be crucial to increasing conversions and the impact of your messages.

Start telling video stories that are compelling, engaging and focused enough to get social media users to stop scrolling and stop and watch your vertical content.

This year we definitely need to create more relevant, creative and eye-catching short videos for our audience.

We need to improve the stop ratio of short and reduced videos to achieve better results.

A study published by Wyzowl revealed that in 2022, “ 84% of consumers pu milled: a search engine for newsletters rchased a product after watching a video.”

If you want to sell more, you need to create more vertical content. But you have to do it strategically, or you won’t get the conversions you want.

Research from HubSpot found that 90% of marketers will maintain or increase th cg leads eir investments in short-form video in 2023. And I’m sure you’ll be in that group!

I share with you my content strategy:

If you have been following me on Instagram for a while , ( @vilmanunez ), you have probably noticed that I publish at least one Reel daily.

I also generate a lot of content in my stories, because the reach and engagement that this short video format offers me is simply brutal.

This year I will continue to enhance these strategies to connect even more with my community.

I will also add more value to my content and boost sales of my professional services through videos and social media.